Jigokudani Monkey Park, renowned for its unique "snow monkeys," continues to captivate global audiences. Located in Yamanouchi, north of Tokyo, the park attracted over 250,000 visitors in fiscal 2023, with approximately 60% hailing from overseas. Known worldwide, the park offers a rare sight of monkeys indulging in relaxing hot springs, drawing tourists especially during the winter.
The town of Yamanouchi, nestled in Nagano Prefecture, is not only home to the famous monkey park but also Shiga Kogen Mountain Resort. This expansive resort boasts 18 ski areas and saw an impressive 810,000 visitors in fiscal 2023. Together, these attractions have positioned Yamanouchi as a significant hub for tourism, with a distinct focus on captivating international travelers.
In recent years, a growing trend of businesses has emerged in Yamanouchi, targeting the influx of overseas tourists. A foreign-affiliated hotel has commenced operations in the area, further emphasizing Yamanouchi's commitment to enhancing its appeal to international guests. The local ski resorts are actively working to encourage longer stays among foreign visitors, offering an array of activities and accommodations to meet diverse preferences.
Jigokudani Monkey Park's mesmerizing hot springs and the playful antics of snow monkeys continue to be a draw for tourists worldwide. The park provides an unparalleled experience, allowing visitors to witness these animals basking in the natural geothermal pools amidst a snowy landscape. This unique setting has cemented its status as a must-visit destination during the winter months.
Meanwhile, Shiga Kogen Mountain Resort complements this attraction with its extensive skiing facilities. The resort's efforts to attract international tourists underscore a broader strategy to boost the region's economy through tourism. By offering a variety of experiences, from skiing adventures to cultural interactions, Yamanouchi aspires to become a premier destination for global travelers seeking both relaxation and adventure.
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