Tumblr TV, an innovative feature initially developed as part of Tumblr Labs, has now become a core element of the platform. Launched in 2015 as a GIF discovery tool, Tumblr TV has evolved significantly to support video content. The decision to elevate it from an experimental to a key offering aligns with growing demands for TikTok alternatives, particularly following the temporary ban on the app in the United States.
The recent U.S. TikTok ban, although currently suspended, sparked a notable increase in Tumblr's user engagement. The platform experienced a 35% surge in iOS app installations and a remarkable 70% rise in new users joining its Communities feature. Communities enable users to connect through shared interests, and this feature is now prominently positioned within the app for newcomers. Existing users can choose to activate or deactivate Tumblr TV via the Dashboard Tabs configuration settings.
Tumblr TV offers a unique mobile experience with vertical swipe-based navigation across its channels. However, it differs from TikTok in that it doesn't primarily showcase original creator content. Some new users have founded specific Tumblr Communities, such as TikTok Repository, which cater to individuals seeking a space to back up and share their TikTok videos.
The impetus to promote Tumblr TV stems largely from the need for alternatives to apps with Chinese ownership due to legal actions taken in the U.S. Although President Trump's intervention has temporarily halted enforcement of the ban, the future of TikTok in the U.S. remains uncertain. The app's continued availability hinges on reaching a satisfactory agreement by the end of a 75-day extension period.
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