The X platform has unveiled a standalone TV app to showcase videos from creators and organizations, marking a significant step in its strategy to enhance user engagement. The newly launched feature, a vertical video feed, is accessible through a dedicated tab in the X app, prominently located next to the Grok button. While the rollout is currently exclusive to iOS users, Android users will need to exercise patience as they await this new development.
This vertical video feed is designed to keep users engaged with an immersive video experience, a strategy that has become a staple across social networks such as Instagram and TikTok. The rollout of this feature is already underway globally, reaching users in regions including India, Australia, and various European markets. This move comes as part of the company's efforts to capitalize on uncertainty surrounding TikTok's future in the U.S. market.
The feature was initially released in the United States amid an ongoing pause in the enforcement of a potential ban on TikTok. The situation remains fluid as President Trump extended the deadline for TikTok to negotiate a deal involving ceding some control to a U.S. entity. This uncertain landscape has provided an opportunity for platforms like X to introduce alternative video content options to their user base.
Users of the X platform can enjoy the new vertical video feed by tapping on a video within their timeline and swiping it up, a functionality that has been available since 2022. This user-friendly approach allows for seamless navigation through short videos, aligning with current trends in digital content consumption.
While the feature is already available to iOS users globally, the company has not disclosed an exact timeframe for its launch on Android devices. X continues to expand its offerings with the aim of maintaining a competitive edge in the ever-evolving landscape of social media and digital content.
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