Perplexity’s innovative contest during the Super Bowl weekend has notably boosted its app's visibility and downloads. This strategic move saw the app climb to significant positions on the U.S. App Store’s Top Charts, reaching as high as No. 16 overall and No. 6 in the Productivity category. By leveraging a contest that engaged users with its unique AI search capabilities, Perplexity increased its mobile app installs by approximately 50%, according to data from app intelligence provider Appfigures.
The app saw a remarkable growth in downloads, surging to 45,000 on Sunday, up from the previous week's daily average of around 30,000. This increase marks a significant achievement for Perplexity, with potential to further double download numbers by the end of Monday if the trend continues. The app momentarily peaked at No. 66 in the overall U.S. App Store’s Top Charts, highlighting its growing popularity.
Instead of investing in an expensive Super Bowl advertisement, Perplexity opted for a cost-effective approach. An X post invited users to download the app and participate in a contest, with a tempting grand prize of $1 million awaiting one fortunate user. This strategy not only drove up downloads but also helped new users overcome initial hesitations about trying the app. By requiring participants to ask five questions within the app, the contest effectively familiarized users with Perplexity’s AI search functionality.
Appfigures tracked these impressive download figures, attributing them to Perplexity's savvy marketing tactics during the Super Bowl. The contest's design was instrumental in moving the needle on app downloads, capturing the interest of users drawn by both the potential reward and the opportunity to explore an innovative product.
The contest proved to be a clever strategy for boosting app installs while also introducing users to Perplexity’s distinctive features. By encouraging engagement through the contest's structured requirements, users were prompted to explore and learn how to effectively interact with Perplexity's AI-driven search platform.
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