Beauty industry trends suggest that this burgeoning category of grains is making its mark, and seeing more and more treatment-based products go mainstream. This new trend provides an exciting new approach to fighting growing old. It’s a wrinkle cream that tackles deep wrinkles, fine lines, and loss of firmness. Consumers are going hardcore natural, as they increasingly turn to time-honored ingredients to combat the effects of aging. Much of this evolution is due to grains such as wheat, flax and rye.
While grains have long been lauded for their dietary benefits, their cosmetic applications are rapidly becoming more widely acknowledged. These phytonutrients are packed with vitamins, antioxidants and anti-inflammatory properties that are beneficial to your skin’s natural glow. For example, wheat is just one antioxidant that helps your skin fight inflammation and speed the process of skin renewal. Flax is popular for its high omega-3 fatty acid content, which has been shown to enhance skin hydration and elasticity. Rye is loaded with vitamins and minerals that can help improve skin tone and texture while increasing firmness and elasticity.
More consumers are looking for formulations that use nature-inspired ingredients. As millennials continue in their health and wellness journeys, they’re starting to turn the tide on traditional beauty products filled with toxic synthetic ingredients. Grains offer a less processed option, perfect for consumers who value more natural, holistic beauty solutions.
Our clinical research revealed that regular use of grain-infused products can make a visible impact on skin’s texture and appearance. Users state they have noticed a decreased appearance of wrinkles and fine lines. Some of these products can help bring back firmness, a key sign of aging skin that many women worry about most. Skincare brands are turning to the beauty of grains for innovative, skin-loving products. They’re providing what consumers are increasingly looking for—products that are serious on results, gentler on skin.
As the beauty landscape continues to shift and evolve, grains are an unexpected gem of an ingredient for those who dream of glowing skin. Using wheat, hemp, and rye as integral parts of skincare lines is just one example of an exciting trend. More humans are turning to nature in their beauty regimens. This trend is a testament to just how effective these grains are. Most importantly, it shows how more consumers than ever are concerned about what goes into the personal care products they use.
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