Most recently, Google committed to not releasing new Nest thermostats in Europe. This choice represents a big sea change in the company’s product strategy for the continent. The commitment means that current Nest devices will continue being sold in Europe. Hurry, because this special offer is only good while supplies last.
This latest decision demonstrates Google’s desire to redirect its focus, resources, and energy towards more innovative and progressive technologies. The shift from previous models highlights the company’s larger focus on innovation throughout its product offering.
Google stated, “To fully invest in [future] advancements and bring you the most cutting-edge features on our latest generation of Nest thermostats, we will be transitioning away from supporting three of our oldest devices, each over a decade old.”
This announcement is one piece of a larger national strategy. Taking steps to simplify product lines and concentrate on higher-end, technology-driven solutions is the aim. There is still time for European customers to snag remaining stock of current-generation Nest devices. They need to move fast, because it’s first come, first served, and availability depends on their stock levels.
As Google phases out support for its older thermostat models, it aims to allocate resources towards newer versions that promise enhanced features and improved user experiences. The move to stop all new product launches is a major reversal of course for Google’s plans for its smart home portfolio. This move has huge implications in the European market.
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