Rivian, the electric vehicle manufacturer, has strategically built a substantial stockpile of batteries intended for its trucks, SUVs, and commercial delivery vans. This stockpiling took place not only before, but after, Donald Trump’s presidential election. This move proved particularly smart in terms of softening the blow of tariffs for imported pieces. The majority of these batteries power Rivian’s delivery vans, which are mostly built for Amazon.
The real genius of Rivian’s move was how early the company partnered with Samsung SDI. Together, they moved a big battery manufacturing footprint from S. Korea to the U.S. immediately after the election. On top of that, before the election Rivian bought an unknown amount of lithium iron phosphate batteries from Chinese company Gotion. This forward-thinking approach enabled Rivian to position itself advantageously just as the trade policy landscape began to shift dramatically.
This week, in yet another fiscal flip-flop, Trump walked back his tariff plan. He provided a glimmer of relief by retreating from his initial call for a sweeping 25% tax on parts imported for vehicles. Nevertheless, experts caution that this revised tariff structure “still likely lead to price hikes on new cars,” suggesting that while the adjustments may ease some financial burdens, they do not eliminate them entirely.
Rivian’s extensive stockpile is expected to play a crucial role in alleviating some of the pricing pressure resulting from Trump’s auto tariffs. These tariffs target specific components and parts that auto manufacturers import into the United States to use in vehicle assembly. By focusing on its current inventory, Rivian hopes to keep costs predictable and prices competitive as the market gets tougher.
Rivian’s long term strategic planning match its desire to scale production and meet growing demand, especially for its Amazon delivery vans. The company’s foresight in battery procurement ensures a competitive edge. In short, it is well-equipped to address a future that could involve more frequent supply chain disruptions and evolving tariff rates.
Leave a Reply