Peacock has collaborated with some of the biggest names on TikTok to develop four original TikTok series. This change further illustrates the platform’s desire to transform social media influencers into television series developers. As TikTok gains recognition as “the new TV,” NBCUniversal aims to harness the creativity and audience engagement of these influencers, marking a significant shift in the entertainment landscape.
Each show is produced by a also super-funny amazing TikTok creator. “The Warehouse Phase,” created by Charlie Curtis-Beard, is sure to provide an interesting combination of humor and true story.
Katie Florence, another creator making waves on TikTok, introduces “The Kouncil,” which is anticipated to resonate with her dedicated follower base. Florence has been very purposeful in creating an online brand, using her social channels to engage audiences in creative, unexpected ways.
With her eye-catching personality, Serena Kerrigan’s show Older Hotter Wiser promises authentic insights and bold stories true to her brand. Kerrigan is active on Instagram, where she engages with her fans and shares glimpses of her life beyond TikTok.
>Daren Vongirdner rounds out the lineup with his series, “People Like Me.” This project has much to teach us as it goes deep on these universal themes of identity and belonging. Vongirdner has established himself as a relatable voice on TikTok, where he captivates audiences with his engaging content.
Boman Martinez-Reid, of the great Kardashians impersonation fame — for reals, he went viral — has made waves for landing a role on TV. His rise is part of a broader phenomenon of TikTok stars breaking into mainstream media.
These advances follow NBCUniversal’s efforts earlier this year to connect social media with television. The recent success of shows like “Group Chat,” created by another TikTok star who appeared on the “Today Show,” underscores the potential for influencer-driven content to thrive on mainstream platforms.
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