Fivetran, a leader in data integration, has acquired Census, a reverse extract, transform, and load (ETL) platform, to enhance its capabilities in the data movement sector. Founded here in 2018, Census has rapidly changed the tech landscape. The company has the backing of some of the best venture investors in the world, having raised over $80 million from Sequoia, Andreessen Horowitz, and Tiger Global. Fivetran has made a smart strategic move by doing so, though the deal terms are not available. This alliance seeks to deliver businesses an integrated, end-to-end solution for handling their data securely.
Census was most recently valued at $630 million in 2022. Its main expertise is in assisting firms move data from heavy duty door-stop databases into workbench operational activities. These capabilities are directly in line with Fivetran’s core mission to make it incredibly easy for enterprises to move any data from any source into any cloud destination. Complementary, these two companies already had a large shared customer base, showing that the services were complementary.
George Fraser, co-founder and CEO of Fivetran, had viewed the two organizations as natural partners ever since he joined the company. Those early discussions with Census’s founders led him to realize that, as he put it,
“We talked to the Census founders about their idea before they even started the company, and Taylor [Brown] and I joked at the time that it might end up in an acquisition, because there’s a lot of synergy between the two things.”
Merging Fivetran and Census came to feel almost fated, Fraser added. “In some ways, this has been fated, I think,” he said.
That makes the acquisition especially noteworthy considering the background of Census’s leadership team. That’s exactly what Boris Jabes and Anton Vaynshtok developed with Meldium, a powerful new password and account management system. In 2014, LogMeIn saw its value and purchased it. Their long history in the tech sector makes them incredible allies to help Fivetran reach its goals.
Fraser pointed to the customer overlap between Fivetran and Census. He noted that the users who pick Fivetran instead of legacy solutions such as Informatica are probably going to appreciate what Census has to offer. “People who like Fivetran, as compared to Informatica or building their own connectors, they are going to be people who like Census,” he explained.
The data ecosystem is changing quickly. This acquisition gives Fivetran the ability to offer a more streamlined, but comprehensive service portfolio. Fivetran partners with Census to make the world’s first automated, high-fidelity data stack. This partnership further solidifies Fivetran’s commitment to providing the most seamless data solutions available for businesses.
Leave a Reply