Snap Map, the advanced location sharing feature of Snapchat, is celebrating a huge milestone. It currently claims more than 400 million monthly active users! Launched in 2017, Snap Map originally aimed to help users see friends’ locations and browse public snaps from around the globe. The platform has since evolved, offering enhanced functionalities that connect users with their friends and favorite places while allowing them to discover local hotspots and activities.
Snapchat has taken numerous steps in the years since to update Snap Map and mitigate any user concerns. Beyond helping friends and family stay better connected, the application will help users learn more about the most exciting things going on around them. Snap Map’s short term success will be critical to Snapchat’s future. In an ever-growing and competitive social media sphere, it has to succeed against competitors such as Instagram and TikTok.
In an effort to enhance user engagement, Snapchat recently introduced “Promoted Places” on Snap Map, enabling users to discover new venues and experiences. The company just rolled out a really cool new “Footsteps” feature! This interactive tool allows users to trace their trips, as well as see how much of the world they have been able to visit.
Ceci Mourkogiannis, VP of Product at Snap, shared her excitement on the platform’s evolution with us, saying,
“Snap Map is one of the most used mobile maps in the world, and we’re thrilled to see our community continue to grow.”
She further emphasized the impact of Snap Map on social connectivity:
“The Snap Map is helping hundreds of millions connect with friends and their favorite places and discover what’s happening around them, making the world feel more connected every day.”
Snapchat is constantly evolving Snap Map to maintain their lead over their competitors. This is a smart strategic move that puts them ahead of their competition. Instagram recently announced development of a rad new “Friend Map” feature. This would allow users to see their friends’ locations in real-time, similar to the real-time location sharing features of Snap Map. This means innovation and differentiation are key for Snapchat to keep its user base engaged.
Snap Map’s powerful tools for building relationships and exploring the world around you brilliantly highlight the freaky brand on display. It’s quickly becoming a powerful engine of Snapchat’s overall ecosystem. The more users that take advantage of this new tool, the better it builds the platform’s brand promise of helping the world be more connected and open.
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