Spotify just made a huge change to how it shows play counts for podcasts. This final decision sees the platform responding directly to the increasing backlash on behalf of creators and listeners. The music platform recently finessed its strategy for showing how many times songs have been played. From now on, it will only show play counts for any show once they’ve hit at least 50,000 plays. This update is meant to be a more clear-cut, honest indicator of how popular a show is, while not burdening users with too much information.
First reported by Music Business Worldwide on Friday, the decision represents a significant turning point in Spotify’s strategy to promote podcast metrics. The platform plans to rollout the new play count feature sometime next week. Inspiring milestones such as 100k and 1m plays will welcome the arrival of these improvements! Spotify is interested in creating a conducive atmosphere for podcasters. It needs to earn more money from its current listenership.
Spotify’s decision to limit the display of play counts comes after some backlash against its previous plan to share exact numbers. Many content creators expressed concerns that such transparency could lead to negative comparisons between shows, potentially discouraging new talent from entering the podcasting space.
Spotify is hopeful to have solutions for these issues. Creators remain a top priority for their new strategy, substantiating this picture of creators’ massive scale and influence. The platform’s organizers are deeply convinced that this approach will engage new fans. Both Spotify and TechCrunch have recently jumped on this bandwagon in their comments.
By focusing on play count milestones rather than exact figures, Spotify aims to balance transparency with a supportive environment for podcasters. It’s a positive step that underscores the platform’s continued efforts with making user experience a priority — all while still encouraging the momentum of its new and thriving podcasting ecosystem.
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