Apple Inc. has recently touted extraordinary milestones in fraud mitigation for its App Store. This is all happening as the company prepares for what will likely be an exciting Worldwide Developer Conference (WWDC) 2025. In a recent press release, Apple announced that it was able to prevent nearly $2 billion in fraudulent transactions just in 2024. All of these actions are significant steps in a larger movement toward protecting users from harmful content and upholding the overall integrity of its platform. In fact, over the last five years, Apple has blocked over $9 billion in fraudulent transactions.
If you remember, Apple fought tooth and nail to keep its user base locked down on the App Store last year. They let over 711 million customer account creation attempts bounce to provide the safest experience possible. This forward-looking step was focused on preventing unsolicited access and shielding users from bad actors and possible scams. In addition, the company closed about 129 million customer accounts in that time that it flagged as suspicious or fraudulent.
Apple’s commitment to user safety goes further than managing accounts. The other major tech giant announced its platform security progress by blocking nearly 4.6 million malicious install and launch attempts. All of these attempts were done outside of the App Store and other authorized third-party marketplaces. This careful enforcement of security measures really goes to show Apple’s commitment to protecting their users from unsafe apps and content.
The metrics released by Apple regarding its app review process come just ahead of WWDC 2025, where the company is expected to unveil new developments and features that will further enhance user experience and safety. Apple likes to tout its Small Business Program. To help developers through this time while still providing a safe experience, this initiative will extend a 15% commission rate to help developers thrive.
Apple takes very seriously its responsibility to protect against fraudulent transactions and to protect its users. Collectively, these efforts have gained the company recognition as a leader in app store security. In an era of rapid technological advancement and expanding cyber intentionality, Apple continues to be vigilant. The company lays down the gauntlet with fraud enforcement to protect its platform, developers using it, and everyone buying on it.
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