Albaik, the renowned Saudi Arabian fast-food chain, is gearing up for its latest international venture, targeting the vibrant consumer market of Pakistan. Founded in 1974, this popular fried-chicken chain currently operates over 150 outlets across 80 countries. The company's owner, Rami Abu Ghazaleh, confirmed the expansion plans during a recent meeting with Pakistani Trade Minister Jam Kamal Khan in Riyadh.
The meeting, held earlier this month, set the stage for Albaik's entry into Pakistan, marking a significant step in its expansion beyond the Persian Gulf region. While this move signals promising growth for Albaik, it is not expected to trigger the anticipated $25 billion investment from Saudi Arabia into Pakistan. Nonetheless, Albaik's arrival is poised to make waves in the fast-food market and cater to Pakistan's burgeoning population of 240 million.
The announcement of Albaik's plan to expand into Pakistan underscores the company's strategic vision of widening its global footprint. Known for its distinctive flavor and quality offerings, Albaik has captured the taste buds of millions. The chain's website features a photo gallery showcasing its restaurants, emphasizing its commitment to customer experience and brand identity.
Rami Abu Ghazaleh's confirmation of the expansion highlights Albaik's intent to tap into new markets and introduce its signature fried chicken to Pakistani consumers. The company's decision comes amid growing demand for diverse culinary options in the country, paving the way for Albaik to establish a strong presence.
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