Amazon Music today announced a new feature, called Explore. This groundbreaking update is designed to increase fan engagement by providing users with an immersive, AI-driven search journey. This exciting new feature will help fans connect with their favorite artists more than ever before. Best of all, it provides a fun and engaging interactive format to learn more about them.
“Explore” is gradually becoming available in beta test to Amazon Music Unlimited subscribers in the U.S. on Apple iOS app. This feature allows users to interact with a highly considered and informative array of infographics, research, and videos. It captures only a small, watered-down pool of 10,000 artists, including popular names like Bad Bunny and BLACKPINK.
Amazon Music Unlimited just announced a $1 price hike, bringing the total subscription cost to $11. This increase in pricing took effect around the time they rolled out their new feature, “Explore.” This strategic move appears to be part of Amazon Music’s broader effort to encourage users to embrace the new pricing by enhancing their experience on the platform.
By embedding this Marquee new feature, Amazon Music is hoping to retain their users within the app for more extended periods at a time. The objective is to make listeners laugh and enjoy themselves. We want to build their empathy so they have a better understanding of the musical artists they resonate with. In fairness to Spotify, last year Amazon Music released its own Maestro AI-style playlist generator that goes head to head with Spotify’s AI DJ. Today, “Explore” reflects the firm’s commitment to use technology to lead the streaming industry.
These latest moves from Amazon Music highlight the major platform’s efforts to better compete against industry-leading streaming services in an increasingly fractured landscape. By continuously evolving its offerings, Amazon Music hopes to attract new subscribers and retain existing ones despite recent price increases.
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