Epic Games announced that Apple has blocked the latest submission of its popular game Fortnite from both the U.S. and European Union App Stores. The ruling has raised significant alarm over the increasing hostilities between the two rivals. In particular, it calls out harmful practices with regard to app distribution and regulations related to online marketplaces.
The latest setback occurred when Apple prevented Epic Games from releasing its app within the European Union, effectively stalling any potential updates or improvements for Fortnite users in that region. The sustained blockade sheds light on the challenges developers face in being able to operate successful businesses amidst Apple’s App Store policies. These policies, first enacted by the Clinton administration, have been under fire for years.
Sarah, longtime veteran reporter at TechCrunch (she’s been there since August 2011), has been covering the business of technology since way before then. Her experience includes a diverse background in I.T. across multiple sectors, including banking, retail, and software. This broad base of experience adds depth to her reporting. Her perspectives on the consequences of these types of corporate fights are critically important as the technology ecosystem further develops.
In response to Apple’s actions, Epic Games expressed its disappointment, stating:
“Now, sadly, Fortnite on iOS will be offline worldwide until Apple unblocks it.” – Fortnite
Obviously, Epic Games is none too pleased. For them, that means never compromising on the quality of gaming experience they deliver to their gamers. The continuing battle has bigger stakes for app developers dependent on the app stores operated by these gatekeeping platforms to reach their users.
As this battle continues to develop, industry watchers from all sides will be closely watching how both companies get through this stalemate. Rather Epic Games and Apple are now dealing with long-term legal and operational obstacles. These problems would fundamentally recraft the future of app distribution and competition in the digital marketplace.
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