Apple Music has transformed the listening experience for Super Bowl halftime shows since it began sponsoring the event in 2023. By offering each performance in Spatial Audio, the company provides fans with a high-fidelity sound experience previously unavailable on traditional television broadcasts. Among these musical spectacles is Kendrick Lamar's headline-making performance, now available for fans to relive in superior audio quality on Apple Music.
Kendrick Lamar's politically-charged halftime show captured widespread attention, even prompting former President Donald Trump to reportedly exit the stadium during the set. Trump's lack of enthusiasm for the performance did not detract from its impact, as Lamar's artistry and bold statements resonated with many viewers. Just last week, Lamar further cemented his status in the music industry by winning five Grammy Awards, including major accolades for "Record of the Year" and "Song of the Year."
Apple Music's commitment to enhancing the Super Bowl halftime show experience comes in response to longstanding fan complaints about the poor sound mix of televised broadcasts. By utilizing Dolby Atmos technology, Apple ensures that listeners can enjoy these performances with more integrity and clarity. This shift has been well-received, with recent shows from artists like Rihanna and Usher also available in improved audio quality compared to their original broadcasts.
Since taking over sponsorship of the Super Bowl halftime show, Apple has leveraged its rights to republish these performances, benefiting both artists and fans. The inclusion of Spatial Audio allows listeners to experience the full depth and richness of each show, something that was often lost in previous broadcasts. This approach underscores Apple's dedication to innovation and its role in revolutionizing how audiences engage with live music events.
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