Apple Inc (AAPL.O) is set to raise the prices of its new iPhone family, expected to be introduced this fall. This decision aligns with the company’s strategic response to ongoing shifts in the global trade landscape, particularly following recent agreements between the United States and China to pause reciprocal tariffs for 90 days. As the Wall Street Journal first reported on this pricing plan, using unnamed sources close to the process.
Ivan is a technology journalist based in India, who reports on global consumer tech innovations for TechCrunch. He has a wide-ranging background in journalism. In addition to the above, he has written for prestigious publications such as the Huffington Post, The Next Web, Reuters and Acuris Global. His oeuvre includes travel stories and studies on tourism, entertainment, and literature.
The tariff increase arrives even as a 20% tariff on goods from China remains in effect. With their previous announcement of significant tariff exemptions for the technology industry, the Trump administration has already spared tech companies some angst. These exemptions impact core problem solvers, like smartphones, laptops, hard drives, and most recently semiconductor manufacturing machinery.
Beyond the short-term pricing adjustments, Apple has been working on some daring developments for the year 2027. The most significant of these changes is the possible removal of the cutout on iPhones completely. This striking move to adopt USB-C means Apple’s serious about prioritizing smart innovation and design-overhaul even as they face a death-spiral of increased competition.
Before that, noted Apple watcher Mark Gurman from Bloomberg had dropped some Apple roadmap hints. His insights contribute to a broader understanding of how the tech giant is adapting to economic pressures while maintaining its reputation for quality and innovation.
As Apple gets ready to announce its new product line, tech critics and consumers all over the world are inundated with speculation around these massive changes. This expected price hike will affect consumer buying behavior and further shift the competitive nature of the smartphone industry.
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