The company produced 383,401 vehicles during the quarter. That represents a 3.4% decline from the same quarter in 2024. The ultra-luxury automaker announced a huge jump in EV sales, showing that it may be drastically changing its market concentration strategy to follow that of Tesla.
In the first three months of 2025, Audi shipped a record-setting 46,371 EVs globally. This record marks an impressive 30.1% increase of electric vehicle sales. In particular, deliveries of fully electric models increased with an astounding 50.4% growth year-over-year to 25,129 units. This increase, in turn, reflects the increasing consumer demand for environmentally friendly automotive products. This demand is particularly acute in major markets such as Germany, France and Switzerland.
Because of their success in Germany where Audi smashed records as deliveries surged 4.8%. They did hit a new pace of 48,447 units in the first three months of the year. The company additionally announced a new milestone of 8,640 fully electric vehicles delivered in Germany, a massive growth of 59%. This impressive growth is an indicator of the company’s commitment to electrifying their entire lineup. It further illustrates a robust industry reaction to the demand for the new electric models.
The company’s performance in China came with its own set of complications. Audi’s deliveries in this key market totaled 144,471 units. This is still a 7% decrease from the same quarter last year. Even with this setback, the global landscape for electric vehicles looks bright, particularly as demand skyrocketed in other parts of the world. Audi had an incredible 169% increase in electric vehicle sales in France. In contrast, the sales in neighbouring Switzerland more than doubled, increasing by 120% over the same timeframe.
Audi’s first quarter financial results were equally rosy. The company’s 3rd quarter revenue of €15.4 billion, up 12.4% compared to the same quarter of 2024. Audi’s €537 million in operating profit. The company was still in deep financial trouble with a net cash flow of -€61 million.
Jürgen Rittersberger, Audi’s Chief Financial Officer, acknowledged the hurdles ahead due to prevailing global economic conditions and expressed optimism about the company’s strategic execution.
“The year will continue to be very challenging due to the global economic conditions. But Audi has started to execute its strategy and is delivering on it. Our model initiative is now, step by step, coming onto the global markets. We are particularly encouraged by sales and order intake for our new electric models.” – Jürgen Rittersberger
In particular, Rittersberger noted that as Audi continues to adapt through efficiency and competitiveness, there is more room for improvement.
“Our key figures for the first quarter clearly show that we must continue to improve our efficiency and competitiveness and are therefore pushing ahead with the transformation of Audi with our full strength.” – Jürgen Rittersberger
Just recently company management and the works council have come to an understanding on this. The goal in this initiative is to increase output and improve flexibility across all of Audi’s German production facilities. Gernot Döllner, a key figure in this transformation, noted that these steps are crucial for repositioning the company in a competitive market.
“The first few months of 2025 saw us take decisive steps towards repositioning our company. This includes the agreement for the future concluded between company management and the works council in March, which aims to increase productivity, speed and flexibility at our German sites.” – Gernot Döllner
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