Aura, arguably the premium manufacturer of digital frames, has recently released its newest model – the Aspen. This beautiful frame merges cutting-edge tech with classic aesthetics, available for the low price of $299. This new frame doubles as the company’s thinnest ever, at just 0.5 inches at the thinnest point on the edge. The Aspen is offered in two new colors as well—Ink and Clay. It’s meant to create a stunning display of digital photography that fits seamlessly into any home environment.
Our smart Aspen frame comes with an ambient light sensor. To save battery power, it automatically shuts off the screen at night when the room grows dark. This feature has an even bigger impact on enhancing energy efficiency. That’s what helps the frame to disappear so easily into the landscape during a nighttime rattle. The frame is of exceptional quality as well, with a high-quality metal stand and paper-textured matting. It displays detailed stylized decorative trim and a unique fabric-wrapped cord for added design appeal.
Pulse founders Abdur Chowdhury and Eric Jensen, both ex-Twitter employees, established Pulse. Since then, they’ve grown into pioneers in the digital photo frame space. The company’s vision focuses on providing elegant and upgraded frames that bring people’s digital memories to life in their homes. The subtleties of public art The Aura software platform doesn’t only provide attractive frames. This new feature is extremely user friendly, offering a quick way for users to highlight their best moments.
The Aura mobile app, which has garnered over 6 million users, facilitates smooth navigation and content management for the frames. Users get the benefit of being able to scroll through their Camera Roll or other photo albums, sifting through and choosing images they want to showcase. The app introduced a local search function just last month. This upgrade significantly enhances user privacy by conducting searches right on users’ own devices.
When it comes to user engagement, Aura has grown leaps and bounds. Last year alone, customers uploaded 784 million photos to their frames, representing a stunning 55% increase over the previous year. This unprecedented rise in user activity is a testament to the popularity of Aura’s products and the tangible success of community-driven features such as Aura’s “Aura Fit” challenges. The company’s private social networks allow families and friends to quickly exchange pictures. This feature propels an incredible 50% share of Aura’s annual sales in 2024.
Aura’s commitment to innovation and smart technology has not gone unnoticed. The company became profitable for the first time in 2024 and has since maintained strong growth even as competition has ramped up significantly. With the introduction of the Aspen frame, Aura’s mission just got that much better. It beautifies and transforms the digital photo display experience yet still maintains an incredibly intuitive user functionality.
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