Bluesky, a rapidly growing social media platform, has unveiled a new custom feed feature for vertical videos within its app. Over the weekend, Bluesky reached a significant milestone by crossing the 28 million user mark, reflecting its burgeoning popularity in the social media landscape. This new feature places Bluesky in direct competition with other social media giants such as Elon Musk-owned X, which also recently introduced a dedicated feed for vertical videos in the U.S., and Meta, which announced its own video editing app, Edits, to compete with CapCut.
The launch of the custom feed on Bluesky's mobile app allows users to enjoy a more personalized video experience. Users can explore a trending videos section within the app's explore tab, providing them with a convenient way to engage with popular content. Bluesky, built on the decentralized AT Protocol, offers users the ability to customize their feeds, enhancing user engagement and satisfaction.
"We had to get in on the video action, too — Bluesky now has custom feeds for video! Like any other feed, you can choose to pin these or not. Bluesky is yours to customize," – Bluesky
While Bluesky continues to innovate and attract new users, other platforms face challenges. TikTok, another major player in the vertical video space, is currently dealing with service restoration issues and remains unavailable in both the App Store and the Play Store. Meanwhile, developers are actively creating TikTok alternatives on the AT Protocol, including an app called Tik, demonstrating the dynamic nature of the social media sector.
The company behind Bluesky remains unspecified but is confirmed not to be related to Elon Musk. Nonetheless, Bluesky's recent developments suggest a keen strategy to carve out its niche amidst powerful competitors like TikTok and X. The introduction of custom feeds for vertical videos represents a strategic move to capture user interest and maintain relevance in an increasingly video-centric digital world.
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