Dan Ashworth has officially been appointed as the Football Association’s first chief football officer, a role that marks a significant step in the organization’s strategic development. The announcement, made on Wednesday, May 2025, highlights Ashworth’s extensive experience in football governance and his commitment to enhancing the performance of England’s national teams.
At 54, Ashworth steps into his new role with a deep reservoir of testing experience. He was director of elite development at the FA, giving him a strong foundation for this role. He has had a remarkable career across various esteemed positions, such as serving in the FA’s technical director role from 2013 to 2019. He has been absolutely central to defining the course of English football. His commitment to youth development and performance enhancement truly saved the day.
Responsibilities and Leadership
As technical director, Ashworth will be responsible for the England men’s and women’s teams. He will advise them strategically to develop their competitive edge. A big part of his job is making sure both teams are well-prepared for their respective international schedules ahead of them. This shortcoming will be ever significant as England gets ready to co-host Euro 2028. The event is set to be a spectacular display of the nation’s footballing talent on a huge stage.
Ashworth’s leadership will extend to St. George’s Park, England’s national football center. With an expected £40m regeneration project to improve the facility’s world-class performance capabilities and pitches, he is to be at the heart of one such major Hub. This creative effort enhances the development and training settings for our national teams. It helps them prepare for the future of their game through a build up to larger tournaments ahead.
Previous Experience
Prior to rejoining the FA, Ashworth had a short-lived stint as sporting director at Manchester United. He departed this role last December after only five months, having been brought in from Newcastle United. His tenure at Newcastle was highlighted by widely praised player development practices and overall contributions to the club’s improved fortunes on and off the pitch.
His prior experiences with Premier League clubs have provided him with useful perspectives. He’s a rare figure that really gets the game at that high-football-management level. As Ashworth transitions into this new chapter at the FA, his diverse background in both club and national team contexts positions him well to foster an environment of success.
Looking Ahead
Ashworth’s appointment could not have come at a more critical juncture for English football. The upcoming renovation of St. George’s Park is an exciting opportunity to demonstrate the above. Now under his strategic oversight are both national teams. Stakeholders within the FA and across the football community will be keenly watching how his leadership influences the trajectory of England’s teams as they prepare for significant international competitions.
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