The DHgate app became indispensable for American consumers. With tensions persisting in the increasingly contentious trade war between the U.S. and China, its popularity has soared. As of Monday, the app climbed to become the No. 3 top free iPhone app in the U.S. Apple App Store. It also recently ranked No. 10 overall in the free iPhone app market, according to data from app intelligence provider Appfigures.
As an example, DHgate serves as a conduit service between businesses, consumers, and suppliers/manufacturers – primarily based in China. The ecommerce platform claims to have the largest product offering of over 30 million products available in different product categories. These include electronics, home and toys, shoes and apparel, jewelry, health and beauty, among others. The platform connects buyers to products at reduced costs, enabling direct purchasing from overseas suppliers.
Despite its growing popularity, DHgate is not positioned as a solution for circumventing tariffs imposed on Chinese imports by the U.S. government. Regardless, any products purchased through DHgate will continue to be subject to these tariffs. There are hardly any exceptions, except for the electronics sector.
The app’s surge in the U.S. market reflects a broader trend of consumers seeking alternative sources for purchasing goods amid rising prices and trade uncertainties. In recent weeks, millions of American consumers—including many more newcomers to the online economy—have rushed to platforms like DHgate. They want to shop luxury goods before the brands put their logo’d label on the products.
Certainly in recent months, especially since May 2019, the trade war has intensified. In fact, American consumers are clamoring for new platforms that bring them directly to manufacturers at comparable prices. DHgate’s model appeals to cost-conscious shoppers looking for deals on a wide range of products while navigating the complexities of international trade.
The marked jump in downloads indicates a growing appetite for helpful cross-border e-commerce solutions. Clearly, consumers are adjusting to new market realities. That new spike adds to DHgate’s position as an increasingly important conduit through which American consumers can access Chinese suppliers. This vital connection lets shoppers purchase products at far lower prices.
Industry experts suggest that there are other reasons for DHgate’s growing popularity beyond pricing and affordability. The app’s simple interface, wide selection of products, and direct supplier relationships make for a convenient and enjoyable shopping experience for consumers. Furthermore, the current economic climate has prompted many individuals to explore alternative shopping avenues that offer better value for money.
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