Dubai Chocolate Bar Craze Sweeps Across Europe with Rising Demand

The Dubai Chocolate Bar mixes smooth milk chocolate, luscious pistachio, and crunchy kataifi stuffing for an opulent bite. It has indeed taken the world by storm and become an international sensation! Fix Dessert Chocolatier in the United Arab Emirates was the first to design this delectable delight by hand. Now, it’s going viral on social media platforms, and TikTok in particular! The bar’s limited availability paired with its high-end components – think Belgian or Swiss milk chocolate – has whipped up a storm. Yet this excitement has created a frenzied demand and inflation throughout the international market.

A Global Chocolate Phenomenon

The magic of the original Dubai Chocolate Bar appeals not only to its exotic flavor, but to its scarcity. Produced entirely in the UAE, it retails for AED 68.25 (€17.20), in line with its premium ingredients. Its reputation has surely gone international! That’s why Swiss chocolate maker Lindt and a number of smaller stores today are trying to reproduce this delicacy. Today, Dubai-style chocolates are flying off the shelves in supermarkets across Europe as chocaholics everywhere indulge in the growing war chest for this Middle Eastern-inspired delicacy.

Social Media and Resale Hype

One reason the Dubai Chocolate Bar became famous is social media platforms like TikTok and Instagram. Viral TikTok videos of the bar have played a major role in its skyrocketing demand. This has led to the bar being sold out within 40 minutes in many stores. This lack of supply has caused a booming resale market, where prices have exploded across informal reselling platforms such as OLX or Vinted. A variation sold at Lidl in Portugal is €4.99. Instead, it’s being resold for nearly four times that amount, about €20 ($21).

Expanding Reach Across Europe

Though it started in the UAE, the Dubai Chocolate Bar’s impact has broadened immensely. Currently, as an example, it is available in 8 European countries, including France, the UK and Germany. Between the bar’s exclusivity and the buzz created on social media, it’s been incredibly enticing. As a result, chocoholics are on the mad dash trying to find it. To satisfy this skyrocketing demand, supermarkets in these areas have been quick to embrace markets stocked full of Dubai-style chocolates.