Electric Scooter Makers Step Up Efforts to Capture Indonesia’s Expansive Market

Electric scooter manufacturers, primarily from China and local players, are making significant strides to capture a share of Indonesia's booming two-wheeler market. As of last year, over 20 brands have introduced at least 58 models of electric scooters to Indonesian consumers. With more than 126 million motorbikes and mopeds traversing its roads, Indonesia holds the position of the world's third-largest market for two-wheelers, trailing only behind India and China.

This month, electric motorbike makers are showcasing their latest models at the Indonesia International Motor Show, held from February 13-23. This event serves as a strategic platform for companies aiming to make inroads into this vast market. Despite the immense potential, these manufacturers face challenges in securing a foothold due to the growing competition and consumer skepticism towards electric motorbikes.

Indonesia's economy stands as the largest in Southeast Asia, making it an attractive target for electric scooter companies. The increasing interest in sustainable transportation solutions is driving the growth of this market segment. However, customers remain cautious about adopting electric motorbikes, citing concerns over reliability and infrastructure support.

The country's extensive network of motorbikes and mopeds emphasizes the untapped potential for electric alternatives. As manufacturers launch new models, they hope to appeal to environmentally conscious consumers and those looking for cost-effective transportation options. The ongoing motor show provides an opportunity for companies to demonstrate the advancements and viability of their products.

The electric scooter market in Indonesia continues to expand, fueled by a combination of local innovation and international influence. As more players enter the scene, the competition intensifies, pushing companies to innovate and offer better value propositions. The push towards electrification aligns with global trends, positioning Indonesia as a pivotal market for the future of sustainable mobility in the region.