Instagram has announced a significant update to its video feature, Reels, as Meta begins rolling out new functionalities in the United States. The update aims to make it easier for users to discover content they have liked and to foster conversations around Reels. This development comes as the Supreme Court upholds a decision to ban TikTok in the U.S., effective January 19, prompting a shift in the social media landscape.
Meta's new features for Reels are designed to enhance user engagement. Users will now find a dedicated section for liked and commented content on the top-right corner of the Reels tab. By facilitating seamless discovery and interaction, Meta hopes to keep users engaged on Instagram at a time when TikTok's impending ban might redirect user traffic.
Sarah, a seasoned reporter at TechCrunch since August 2011 and a former employee of ReadWriteWeb, brings her expertise in I.T. across various industries to cover this pivotal transition. Her insights highlight the challenges TikTok creators face as they consider migrating to alternative platforms like RedNote, a Chinese app that has seen an influx of TikTokers. However, monetization on RedNote poses difficulties due to its limited use by U.S.-based businesses and brands.
The TikTok ban, set to take effect on January 19, has sparked discussions among content creators and users alike. Many TikTokers are exploring RedNote as a potential alternative despite the app's primary user base consisting of Chinese netizens. This shift underscores the uncertainty faced by creators seeking new platforms to maintain their followings and revenue streams.
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