Instagram’s Threads just zoomed past 350 million monthly active users, making it the fastest application ever to reach that landmark. The platform had the fastest user growth in the first quarter of 2025 with a net addition of 30 million users. This incredible expansion is a testament to how popular it’s become. Meta CEO Mark Zuckerberg first shared this milestone on the company’s Q1 2025 earnings call, declaring it a reflection of the app’s upward path.
In the last quarter, Threads announced 320 million users, an upward climb with continued growth on the rise. If we go by recent stats, Threads has added close to as many users in less than one quarter as Bluesky has in its lifetime. As of this writing, Bluesky has about 35 million users. This juxtaposition highlights the quick growth of Threads amidst a highly competitive environment for social media platforms.
Zuckerberg remarked on the growth of Threads, stating it “continues to be on track to become our next major social app.” The company still believes that Threads can be the next big thing in social networking. It’s trying to peel away users from the dominant platforms.
We saw Threads ride that same wave as they added an astounding 20 million users in the fourth quarter of 2024. This is especially impressive growth. That ability to provide constant engagement from new users shows the platform’s attractiveness and the potential for it to soon start to threaten those much larger incumbents. X, the platform originally known as Twitter, has more than 600 million monthly active users. Linda Yaccarino would have you believe that this is ridiculous and in fact confirms this figure.
Over the past few months, Threads emerged as the go-to platform for those looking to escape the toxicity of traditional social media. Its video-first approach and seamless integration with Instagram have made it a fascinating space for disruptors seeking new ways to engage audiences online.
Sarah, a transportation reporter for TechCrunch, joined the online publication in August of 2011. She explained the context behind why these numbers matter with her on-the-ground coverage. She possesses a deep experience in information technology spanning many industries such as banking, retail and software. This robust experience equips her with a holistic view of the constantly changing world of social media.
Threads might be the fastest growing thing ever. Industry observers are keeping a close eye on how it maintains user attention while facing off against legacy platforms and new challengers. Threads is still in infancy, as millions of users are still flocking to the new platform. This explosive growth indicates that it will likely change the game of social media in the short term.
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