Japan Welcomes Record 36.87 Million Foreign Tourists in 2024

Japan has achieved a remarkable milestone in its tourism sector, welcoming a record 36.87 million foreign visitors in 2024. This significant increase of 47.1% compared to the previous year’s total of 25.07 million showcases the nation’s recovery post-pandemic and highlights the growing appeal of Japan as a travel destination. The Japan National Tourism Organization (JNTO) released this data on January 15, 2025, at 16:36 JST, providing insight into the factors driving this surge in tourism.

The weak yen has played a crucial role in attracting international travelers to Japan. As the currency's value decreases, it becomes more affordable for foreign tourists to visit and experience the country's rich culture, cuisine, and attractions. This favorable exchange rate has encouraged more people to travel to Japan, contributing significantly to the record-high numbers reported for 2024.

Additionally, the year saw a recovery in flight availability, making it easier for tourists to access various destinations across Japan. Airlines resumed more routes and increased flight frequencies, further facilitating travel to the archipelago. As a result, visitors from around the globe flocked to iconic sites such as Kyoto’s Kiyomizu Temple, where a photo capturing tourists taking a selfie was taken by photographer Yo Inoue.

The JNTO’s data release highlights not only the impressive numbers but also a broader trend in Japan’s tourism recovery. Following the challenges faced during the pandemic, both domestic and international tourism have rebounded significantly. The increase in foreign visitors reflects a renewed interest in travel and an eagerness to explore Japan's unique offerings.

The data was subsequently updated on January 15, 2025, at 19:18 JST, reinforcing the importance of accurate tracking in understanding tourism trends. CHIHIRO ISHIKAWA, a staff writer for Nikkei, provided insights into these developments, emphasizing the implications of the weak yen and the resurgence of international flights for Japan's economy.