Khloe Kardashian Enters Snack Industry with New Food Brand Khloud

Khloe Kardashian just officially launched her new food business, Khloud. This is her family’s delicious debut into the snack aisle! Kardashian, who is based in New York City, is on a mission to shake up the snack aisle with healthier offerings. She is committed to bringing them healthy options with quality “clean” ingredients. The company’s first product, an on-the-go protein-packed popcorn launching at Target stores nationwide on April 29, is further proof.

Khloud’s popcorn is made from whole-grain corn and is topped with a special seasoning mix called “Khoud Dust.” This innovative salted caramel seasoning mix is pouring exciting new flavor experiences into milk protein. Each serving contributes seven grams of protein, which positions it well among health-focused consumers. Kardashian and her momager, Kris Jenner, planned to secure a minimum of $10 million in seed funding for the brand by Christmas 2022. Now, they’ve determined it’s time to dive directly into the snack market.

In a recent statement, Kardashian expressed her vision for the brand, saying, “We’re starting with popcorn, but that’s just the beginning.” She elaborated on her aspirations for Khloud, stating, “We plan to expand into other snacking categories across the store. There’s so much room to reimagine everyday snacks.”

With the help of heavy-hitting investor K5 Global, Khloud has raised a challenging, oversubscribed $12 million funding round. Jessica Bixby, an associate partner at K5 Global, was a key advocate for shepherding this effort. This support from K5 Global highlights the expected influence that Khloud will have in the snack industry.

Dominic-Madori Davis, a senior venture capital and startup reporter at TechCrunch, highlighted the significance of this launch for the Kardashian family, noting the shift towards health-focused products in popular culture. With an increasing consumer demand for healthy snacks, Khloud couldn’t have entered the market at a better time.

To learn more about Khloud and what it has to offer, consumers can go to https://khloudfoods.com .