Creation, an Australia-based alternative to Twitch, has been making headlines in the livestreaming biz since it opened its virtual doors last December. It hopes to change the competitive gaming streaming ecosystem. By pulling in all the best talent, it leaves others with less profitable marriages. Kick’s new business model Under this new and flashy business model, Kick puts streamer earnings first. This strategy has made it the biggest competitor to Twitch’s once unchallenged dominance.
Kick treats its streamers like “stars.” The platform is bringing them on board with one of the healthiest revenue-sharing models in the industry. A major difference, streamers on Kick keep 95% of their revenue, unlike the 50–50 revenue share Twitch has for most creators. This legislative approach has received tremendous national interest. Just recently, the big name gamer Félix Lengyel, aka xQc got such a high-profile contract—a sign of the times and its influence.
In January, Kick put a $80 million (€73.5 million) two-year deal on the table to sign xQc. This deal has the potential to increase to a staggering $100 million (€92 million). This innovative deal goes down as the single largest livestreaming contract in history. It even beats out contracts signed with many of the highest-paid professional athletes and entertainers. Ryan Morrison, a prominent talent manager, remarked on the significance of this deal, stating, “This is more than most professional athletes and megastars. This is one of the highest deals in entertainment, period.”
Business Model and Streaming Experience
Kick’s business model diverges sharply from Twitch’s by allowing streamers to keep a larger portion of their earnings. Stake supports Kick, a crypto casino site. As a result, Kick is able to provide one of the lowest revenue charges in the industry compared to other streaming platforms. This monetary model not only draws high-profile providers, who might be underappreciated elsewhere, but it ensures that these big names add considerable worth.
Andrew Santamaria, Kick’s Head of Strategic Partnerships and a former Amazon Games employee, emphasized the platform’s aim: “We just offer a slightly more adult and sophisticated experience in livestreaming.” Kick is building out a really fun atmosphere for streamers and viewers alike. They’re accomplishing this by authorizing gambling and providing less regulation than Twitch.
Based on early results, that strategy seems to be working. Just this week, two of Twitch’s biggest stars, Shroud and Dr Disrespect, confirmed they’re leaving Twitch in favor of Kick. This transition deepens Kick’s emergent power in the streaming ecosystem.
The Future of Kick
Kick is definitely on a upward trajectory. They work hard to deliver an exciting, engaging experience that facilitates discovery among gamers and their viewers. The exodus of beloved creators to other platforms indeed signals a new chapter in the streaming landscape. Kick’s revenue structure plays a major role in attracting content creators to the platform. This desirable ecosystem puts it in a good place to attract a notable amount of the streaming space.
Given the fierce competition within the livestreaming landscape, platforms are under immense pressure to repeatedly raise the bar when it comes to attracting and retaining talent. This, combined with how Kick treats streamers like superstars and gives them million-dollar contracts, creates a massive financial incentive. This innovative model is what the industry should be doing today.
Leave a Reply