Amazon has released a major update to its Kindle for iOS app that adds a new “Get Book” button. This functionality further enables customers to literary continue their book buying journeys smoothly through their mobile web browsers. The move is a direct result from a court ruling that significantly alters the purchasing playing field for apps on Apple’s ecosystem.
This is great news for Kindle readers because the addition of the new “Get Book” button makes buying books much easier. In the past, users had to deal with limitations that forced them to go through Apple’s payment processing, which came with a 30% commission. This ruling directly attacked Apple’s 27% commission on in-app purchases, which the company has practiced for years. Consequently, Amazon has taken advantage of this niche to develop deep app functionality and user convenience.
To address this major pain point, the new feature improves the purchasing process to make it as easy as possible. In other words, customers can go all the way through their purchase via their mobile web browser. Simply tap “Get Book” inside the Kindle for iOS app to begin! This change has a huge impact on user satisfaction. At stake, however, is not just tradition but Apple’s innovation of digital content sales on its devices.
This ruling against Apple is a major change. It helps advance a larger effort to improve conditions for app developers and their customers alike. It benefits big companies like Amazon by allowing them to avoid the costs associated with in-app purchasing. In turn, passengers experience lower fares and increased mobility.
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