From the moment we wake up, digital marketing fills and dominates our personal lives. A new movement, Low Buy 2025, is advising consumers to spend less on stuff. This power-building campaign is taking off on TikTok. People are bravely professing their participation and posting real stories about how they’re fighting back against the tsunami wave of ads invading their social media feeds and smartphone notifications. Our movement fights back together to counter coordinated corporate propaganda. It challenges people to change their buying patterns.
One of the first citizens to adopt the lifestyle of a Low Buy 2025 is 31-year-old Houstonite Cassandra Orakpo. Orakpo’s closet was stocked with at least 80 different fragrances. By the end of last year, she knew she had to get her purchases under control. She really nails the growing irritation of shoppers. They’re exhausted by the deluge of corporate communication crashing into their homes and their hearts via social media and smart phones.
"I think it just comes down to me being in the practice of scrolling past," Cassandra Orakpo shared, emphasizing her strategy of swiftly bypassing influencer videos and TikTok Shop content.
Influencers on TikTok are rising to the occasion to spread sensible and helpful tips. They save consumers from being manipulated by ads and making spur-of-the-moment buys on their phones. One of these advocates, Devon Rule, hits home that it’s all about using what we already have. Rule, the founder and head of growth at Indyx, commands an app that enables users to digitally catalogue their personal wardrobes. He hopes to change the way consumers think about purchasing new products, encouraging them to value what they already own.
"The business model is not selling you new stuff. It’s about helping you use what you have," Devon Rule explained, highlighting the app's mission to encourage mindful consumption.
Arturo Rule, who has been an executive with global fashion brands such as Gap. Today, it puts that experience to work to combat the challenge of rampant consumerism by providing resources that encourage mindful consumer habits. This method encourages the bigger objectives of Low Buy 2025. It advocates for a slower, more intentional, sustainable approach to consumerism.
Amit Jhawar, CEO of Attentive favors a wider view on consumer engagement. Using artificial intelligence, Attentive delivers brand-building messages one-to-one over text to each customer, based on their unique customer profile. Jhawar makes the case that this approach is extremely powerful for reaching consumers.
Even beyond winning, participants in Low Buy 2025 are finding comfort in exerting control over their spending. Some of them are even rolling back deep-rooted, entrenched marketing strategies. They are figuring out how to cut a path through the thicket of modern consumer culture without falling prey to its wiles. Through deliberate decision making about when and how they choose to spend their dollars, people are taking back control of their financial choices.
"Clearly my buying has gotten to a place where it’s bordering on hoarding," noted Cassandra Orakpo, acknowledging her past shopping patterns and the need for change.
Our movement is bringing in cool people like Hannah Radke. She appreciates relief from the stress that retail can stress family dynamics. Inspiring participants to think about their motivations for purchases and approach them more intentionally.
"But at least I am not ruining my family relationships over my shopping anymore," Hannah Radke remarked, illustrating the personal benefits of participating in Low Buy 2025.
Lea Toshiye Roache promotes putting financial responsibility over long-term debt while still making room for splurge. Try to make some room in your budget for “treat yo self” days at least one time a month. You can schedule an additional “I just really want this” purchase every three months to help rein in your budget busters.
“Spending bans are great, and looking at your finances is great,” said Cassandra Orakpo. “But also make it realistic so that you can still be successful.”
Alongside showcasing models for more sustainable spending, Low Buy 2025 seeks to encourage fiscal responsibility. It aims to promote a more positive relationship with consumption. An important aspect of the participants’ experience is an invitation to self-reflection and discernment, judging needs against wants in the various shopping options.
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