Famed Polish fashion designer Magda Butrym has collaborated with the Swedish retail behemoth H&M. Together, they are launching a new Bliss collection that draws inspiration from Slavic mysticism, femininity, and magical surroundings. The entire collection will release on April 24, 2025. This exciting collaboration between Butrym and H&M coincides with the 10th anniversary of her eponymous label! Butrym’s known for her stunning designs, worn by celebrities including Gigi Hadid, Dua Lipa, and Rihanna. In this latest industrial undertaking, she solidifies her brand’s position atop the world’s luxury fashion hierarchy.
A Tribute to Slavic Mysticism
Butrym’s new collection is a tribute to this Slavic mysticism, pinning the realities of Polish history to the body through pop-infused couture. This collection beckons all the fashionistas to explore the magical realm of Slavic couture. It’s a truly wondrous work that stunningly celebrates the blooming self of womanhood. Butrym explains that she expresses her artistic vision and Ukrainian traditions in more modern ways through surrealistic designs. Her glamorous designs have featured flower-centered shoes, flower-shaped earrings studded with silver crystals and extravagant silk scarves.
The collection features beautiful classic black suits with impressive shoulders. The rose jacquard lining is an everyday reminder of Butrym’s unmatched architectural approach to fashion. These designs are a testament to her incredible skill and vision to portray today’s femininity in an avant-garde way.
Celebrating a Decade of Fashion Excellence
The collaboration with H&M not only highlights Butrym's creative prowess but commemorates a decade of her label's existence. This 30th anniversary of this milestone should inspire us to go back and celebrate her most recognizable silhouettes. In addition, it offers new visions of Polish femininity. Butrym’s collection fluidly subverts these stereotypes and boring traditional elements into fashion pieces with universal, global appeal.
A quote from Adam Mickiewicz, "the rose is alive! a soul has entered it," encapsulates the essence of Butrym's designs, which breathe new life into classic motifs through a modern lens.
Global Availability
Fashion lovers will have a chance to experience the artistry of Magda Butrym starting Monday, April 24, 2025. The entire collection will be on sale at hm.com and in select stores! This collaboration is one of the biggest to-date in H&M’s history of global fashion partnerships. It further cements Butrym’s reputation as a celebrated designer with international influence.
Leave a Reply