Meta is venturing into the world of AI-powered wearable technology with its latest project – Oakley-branded smart glasses targeted at athletes. The new smart glasses, based on Oakley's Sphaera design, are part of Meta's broader strategy to expand its lineup of AI-powered devices. This includes camera-equipped earbuds and a smartwatch. Mark Gurman from Bloomberg reported on these ambitious plans, highlighting Meta's efforts to tap into Oakley's widespread popularity among various athlete groups.
The new smart glasses will feature a camera strategically positioned toward the center of the frame. This design decision aims to enhance functionality while maintaining the aesthetic appeal that Oakley's followers admire. Furthermore, Meta's Reality Labs, responsible for developing the glasses, seeks to leverage Oakley's influence among cyclists, runners, and rowers to ensure a strong market presence.
In addition to these athlete-focused smart glasses, Meta is developing a high-end pair of smart glasses priced at $1,000. This premium version is inspired by the successful Ray-Ban Meta design and will feature an AR display projected onto the bottom portion of the right lens. This initiative underscores Meta's commitment to capitalizing on the success of its previous collaborations with renowned eyewear brands.
Meta's exploration of AI-powered devices forms part of its broader strategy to innovate and lead in the tech industry. Alongside the Oakley smart glasses, Meta is also working on camera-equipped earbuds and a smartwatch. These products signify Meta’s determination to diversify its offerings and integrate AI technology into everyday consumer gadgets.
The introduction of Oakley-branded smart glasses represents a strategic move by Meta to penetrate the athlete market further. By aligning with Oakley, a brand with a cult-like following among athletes, Meta hopes to establish a strong foothold in this niche segment. The collaboration reflects a blend of advanced AI technology with Oakley's iconic design and functionality, offering athletes a unique and cutting-edge wearable experience.
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