Miyazaki Prefecture, situated on Japan's southernmost main island of Kyushu, is harnessing the vibrant worlds of anime and manga to enhance its tourism appeal. Through strategic public-private partnerships, the prefecture aims to broaden its visitor demographics beyond the current majority age group of 30 to 50. By embracing "oshikatsu," or fan activities, Miyazaki hopes to attract a wider array of anime and manga enthusiasts from across the globe.
In the mountain-ringed town of Takachiho, nestled in Miyazaki's northwest, one such initiative is already making waves. This picturesque locale, famed for its stunning gorge, is drawing fans worldwide of the popular anime "Oshi No Ko." The prefecture has launched a campaign in Takachiho featuring limited-edition merchandise, specifically designed to lure fans of the series to this idyllic town.
Takachiho's efforts exemplify Miyazaki Prefecture's broader strategy to leverage its unique cultural assets for tourism promotion. By partnering with private companies, the prefecture is creating innovative ways to engage anime and manga lovers. These collaborations not only aim to boost the local economy but also to diversify the visitor profile, encouraging younger audiences and international fans to explore Miyazaki's rich cultural landscapes.
The initiative in Takachiho is part of a larger trend in Japan where regional areas are turning to anime and manga as powerful tools for tourism development. By tapping into the passionate fanbases of popular series, Miyazaki Prefecture is positioning itself as a must-visit destination for cultural tourism.
Leave a Reply