Netflix just did something pretty big and unexpected in the world of short-form video. They’ve introduced “Fast Laughs,” a new feature clearly inspired by TikTok. This effort began in 2021. It was focused specifically on increasing user engagement by developing an anthology of funny tears from the “Today’s Top Picks For You” page. This new feature is completely mobile friendly. Even more notably, it represents Netflix’s thrilling adoption of a new format that has taken off enormously on other platforms, especially TikTok.
Fast Laughs premiered in what was dubbed a global experiment. Today, it is accessible on iOS and Android devices. Netflix officially introduced this feature at its inaugural product and technology showcase, which took place in Berkeley, California, on June 5. The event not only showcased Fast Laughs but revealed several upcoming plans for the streaming service, indicating Netflix’s commitment to evolving with viewer preferences.
Only comedy runs rampant on app Fast Laughs, a fast-paced, silly and super-fun way for users to find their next favorite thing. Although creators can then use those downloaded clips, users can’t currently choose from Netflix’s full library. This restriction could make the experience less personalized than on some of the other platforms mentioned above. This new approach is particularly refreshing compared to other streaming services. Take, for instance, Peacock’s rollout of smatterings of curated vertical video playlists earlier this year or Tubi’s addition of its new “Scenes” feature to dive into the short-form video space last year.
Aside from announcing a rollout date for Fast Laughs, Netflix teased more new features coming to its platform. One very interesting recommendation was to add badges on title cards for users looking for Emmy-winning content. Note, they plan to add one more feature that would make finding these award-winning shows and films even easier by making it highly visible to viewers.
With the streaming wars in full effect, Netflix’s short form play is just one example. Peacock and Tubi are taking the plunge. This change reflects broader trends in how audiences are increasingly calling the shots in media consumption. By doubling down on features such as Fast Laughs, Netflix is not only supercharging this growth but staying ahead of ever-changing viewer habits and preferences.
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