Pinterest recently rolled out some pretty cool environmental action. This shift is meant to address user backlash over the growing prevalence of AI-generated and AI-edited images on its platform. The company says it will start rolling out labeling for this type of content, making it easier for users to spot AI-influenced Pins.
Coming soon, it will be easier for users to label AI-generated and AI-modified images. You’ll find this option in the three-dot menu located at the bottom right of each Pin! Pinterest is taking action after months of protests from its users. Fed up with navigating through cookie cutter junk, commonly referred to as “AI slop,” these users are taking to the platform and calling for an improved user experience.
We’ve all seen—or in recent days, felt—the impact of an increasing amount of low-quality content. This trend is most notable in other creative categories such as beauty and art, which are currently incubators for AI-generated content. Pinterest has introduced a more robust new labeling system. This effort is one piece of a larger plan to drive user empowerment by arming users with the tools fortune’s wheel.
Pinterest is introducing a general “see fewer” option on Pinterest. This will allow users to reduce the amount of AI-generated content they encounter across certain categories. With this feature, we hope to improve user experience and help keep the platform focused on being a true source of inspiration.
“As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see,” – Matt Madrigal
Madrigal was clear — Pinterest is all in on an intentional, creative approach to AI-generated content. The recent addition of these new features is an example of that dedication. He stated, “Gen AI content on Pinterest should enhance users’ ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.”
Pinterest is rolling out these features in response to the expressed concerns of its platform users. They equally agree that folks are quite understandably concerned about how AI is impacting content quality on the platform. Pinterest is introducing new labels to help users spot harmful content. They’re making it easier to filter out the bad material, resulting in a more tightly curated, more fun experience.
The digital content space is always changing. Now, social media platforms, including Pinterest, are grappling with their own challenges posed by AI technology. What sets these tools apart is the fact that they are actively changing in response to user feedback. They’re dedicated to ensuring the integrity of the platform itself.
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