Pirelli, one of the world’s most famous tyre makers, has confirmed a second cycle of collaboration with iconic Italian sailing team Luna Rossa. This collaboration aims to bolster Luna Rossa’s efforts as they prepare for the prestigious America’s Cup, which is set to take place in Italy in 2027. This partnership showcases Pirelli’s commitment to fostering Italian leadership in the world of sports. It reflects the common values of innovation and competitive spirit that both of them represent.
The deal, which was signed in Auckland, is a momentous occasion for the Italian tyre manufacturer as well as the Italian challenger. It not only showcases Pirelli’s dedication to the world of sailing but highlights the importance of the America’s Cup as a premier event in the sailing calendar. As the host nation for the 2027 edition, Italy is poised to showcase its maritime heritage and sporting prowess on an international stage.
Partnership Details
As technical partner to Luna Rossa, Pirelli will provide key assistance. They too have their eyes set on the next race. The partnership will bring deep financial resources and build technical cooperation. This support will help them develop their tactical race day strategies and maximize their speed and teamwork in the water.
Max Sirena, Skipper and Team Director of Luna Rossa, expressed enthusiasm about the renewed partnership, stating, “We are very pleased to have Pirelli at our side again. This represents an important demonstration of trust in the team and the work done to date.”
Pirelli’s engagement goes far beyond mere brand sponsorship. It is a partnership that reflects the two brands’ shared philosophies and commitment to precision, performance and excellence. Pirelli, world’s fourth largest tyre manufacturer, is equipped with proven engineering know-how and innovative expertise. This information can be tremendously useful to help improve Luna Rossa’s build up.
Impact on Luna Rossa
The news of the sponsorship renewal comes at an opportune time for Luna Rossa. They’re still riding the high of innovating their way to success in the most recent America’s Cup. And thanks to Pirelli’s support, the team is developing innovative methodologies to better target and maximize their athletes’ training regimens and deepen their technological capabilities.
Luna Rossa has a rich history in competitive sailing, having formerly sailed in several different America’s Cups themselves. The American team’s commitment to develop a world-class program fits perfectly with the Pirelli brand’s DNA, and made this partnership a perfect match. Italy will welcome the distinguished competition in 2027. Both parties are looking to leave a large footprint on the race.
Looking Ahead
As the still waters of preparation for next year’s America’s Cup begin to boil, Pirelli and Luna Rossa’s exciting partnership bodes well for Italian sailing. The support from Pirelli not only boosts the team’s morale but reflects a broader commitment to fostering talent within Italy’s sporting landscape.
Luna Rossa are thrilled to welcome Pirelli as partners as they continue their preparation to compete in the 36th America’s Cup. Together, they’re looking to soar to new heights of performance and achievement! Mutual respect and a shared vision moves these two players further down the field. Together, they dive into a transformative adventure in pursuit of one of sailing’s most elusive treasures.
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