Posha, the robotics company formerly known as Nymble, just released its countertop cooking robot. This remarkable new device holds enormous potential to change the way people cook their food. Raghav Gupta started the company because he wanted to make home-cooked meals easier. It’s an appealing value proposition for anyone seeking great-tasting food minus the time, effort and cleanup typically involved with traditional cooking methods. The robot, powered with a rich set of state-of-the-art computer vision technology, automates cooking the meals as well as cutting the cooking time down drastically.
Gupta’s journey began in 2017 when he sought a personal solution to a common problem: the difficulty of accessing home-cooked meals amid a busy lifestyle. He dreamed of an invention that would allow users to enjoy healthy food with ease. No more all-day cooking marathons or expensive sous chefs required! “Posha was originally just a robotic arm. Shortly after, it turned its attention, using what it had learned through Bosch’s accelerator program.
“We have been super focused and super obsessed with customers from day one,” Gupta stated. Posha has drawn an enthusiastic fanbase of home cooks by pursuing a mission-first, customer focus. This strategy is powered through extensive word-of-mouth marketing, as users love the convenience and effectiveness that the device offers.
The tech behind the Posha robot uses computer vision technology to make meal prep faster. This innovation means customers can save what they spend in their kitchen by more than 70%. Today, consumers spend an average of just 10 to 20 minutes per day preparing meals. This represents an important decrease from more polluting, conventional cooking stoves.
Gupta highlighted that many prospective customers already spend an hour daily deciding what to eat, shopping for ingredients, cooking meals, and cleaning up afterward. With Posha, they can relax a lot of this burden and still experience personal pride of a home-cooked meal.
The market response has indicated strong interest from individuals who cook two to six times per week and seek ways to lighten their culinary load. The company’s recent $8 million Series A funding round is a testament to that growing demand. Accel led the round, with participation from other existing investors including Xeed Ventures, Waterbridge Ventures and Binny Bansal. The newly acquired influx of capital is said to significantly strengthen Posha’s operations, allowing it to refine and perfect its technology further.
Gupta added that business-producing customers require ongoing direct dialogue. Rather than using a customer support solution like Zendesk, he opts for WhatsApp group chats with more than 100 participants. This personal touch not only enhances the relationship between the company and its clientele, but ensures that further customer feedback contributes to ongoing iterations of improvement.
Just take a look at your microwave, dishwasher, and refrigerator. At one time, these appliances were simply countertop gadgets, Gupta said. He hopes to introduce Posha to the masses and have the robot become an indispensable kitchen appliance just like these classic devices.
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