Pronto, a thrilling new entrant in the world of urban services, recently sprung themselves from stealth mode. They recently raised a whopping $2 million in seed funding, with Bain Capital Ventures leading the round. The company’s services are focused primarily in Gurugram. Users are empowered to book all the services they need – cleaning, laundry, home-maintenance and more – with only 10 minutes of their time! With a post-money valuation of $12.5 million, Pronto is set to revolutionize the domestic work ecosystem in India.
The company has more than 150 employees today and plans to increase its staff to 700 statewide in the coming years. In an effort to enhance its operations, Pronto plans to launch ten new hubs in Gurugram within the next three months, which will facilitate more efficient service delivery to its growing customer base.
Commitment to Workers
What differentiates Pronto from other competitors is their dedication to taking care of their workers and their dignity as people. The company pays its drivers on a per-four-hour-shift basis and issues paychecks every two weeks. To top it off, Pronto gives performance bonuses that really can add up to increase earnings. Including these bonuses, employees can make ₹25,000 ₹26,000 per month, or $293 $304. Workers are guaranteed to make at least ₹22,000 (approximately $258) per month for an eight-hour workday covering 30 days.
Anjali Sardana, co-founder of Pronto, believes treating workers right is about dignity and respect.
“What’s missing from a lot of the language around these services is that they treat workers like commodities. They treat them as inputs. That’s not the way we operate.” – Anjali Sardana
To deliver a responsible, high-confidence workforce, Pronto performs intense in-house training. They conduct extensive background checks such as government ID verifications and police record checks. This careful, exacting, select process confirms the workers’ credentials. Perhaps more importantly, it is their key to having a safety net against potential exploitation or abuse.
Innovative Payment Solutions
Whatever the future holds, Pronto’s already working to make sure it can better take care of its workers. They’ve been rolling out weekly payment options, allowing employees to choose when they receive their earnings within each payment cycle. This flexibility is critical, particularly for those who are most vulnerable to having difficulty managing finances.
Sardana really emphasizes the company’s mission of delivering tools that help workers take control of their financial lives.
“Eventually, we are going to build a lot of ‘almost-fintech’ products for workers to provide services that they need, as a lot of these people struggle to access those resources otherwise.” – Anjali Sardana
Pronto’s focus on immediate needs cuts straight to the chase. It creates future financial security for its employees.
Expanding Reach and Impact
With ambitious plans for growth, Pronto is on the path to solidifying its presence in the competitive home services market. To further increase its operational capacity, the company plans to launch ten additional hubs. This expansion will allow us to double our audience.
Pronto expected to grow its workforce from 21 to 50 employees over the next few months. The business is laser-focused on creating an environment that grows and protects its employees while providing excellent service to customers. The company’s commitment to rapid service delivery, promising bookings within 10 minutes, coupled with its dedication to worker welfare positions it well against existing competitors facing criticism over labor practices.
With its technology-enabled business model and responsible labor practices, Pronto is changing the domestic services category for the better. The company’s mission is to transform the way the world thinks about work at home.
Leave a Reply