Former President Donald Trump was on a four-day trip to the Middle East. He stressed the importance of Saudi Arabia, which he described as a key regional power broker. His visit underscored the personal connection between Trump and Saudi Crown Prince Mohammed bin Salman Al Saud. Saudi Arabia is flexing its muscles internationally, consolidating diplomatic relationships with Europe’s big three—and others—in its own, counterbalancing efforts.
Home to over 8 million people, Riyadh, the capital of Saudi Arabia, is the center of commerce and economic advancement throughout the Persian Gulf. The city has become a G20 hub, drawing in almost 600 companies to set up their regional headquarters there. As Saudi Arabia pursues its Vision 2030 initiative, aimed at diversifying its economy and enhancing cultural and social aspects, the nation is positioning itself as a major player in international diplomacy and commerce.
Strengthening European Relations
Over the past few months, Saudi Arabia has been on a real charm offensive, seeking to improve ties with major European powers. The recent visits of diplomatic leaders from Britain, France and Germany to the kingdom are only the most recent signs of such a change in diplomatic relationships. This development is part of a larger strategy to increase economic partnership and improve cultural connections. This strategy exemplifies Saudi Arabia’s efforts to present itself as a responsible and strategic player on the world stage.
“Pretty much all of the major European nations have been to Saudi. It’s interesting because annually, everybody will go into New York to attend the United Nations General Assembly. But last year, in 2024, His Royal Highness the Crown Prince welcomed 109 heads of state to the kingdom.” – Inzerillo
This proactive approach underscores Saudi Arabia’s ambition to break out of its orthodox diplomatic template. As described by experts, the kingdom is putting itself on the map with an ever-important strategic role in regional and global diplomacy.
“It was an extraordinary 26 hours. Saudi Arabia is playing a very big strategic role in terms of diplomacy.” – Inzerillo
The Diriyah Project: A Cultural Renaissance
Saudi Arabia’s 2030 investment playbook puts a bet on the ambitious Diriyah project. This effort aims to turn the sprawling, recent UNESCO World Heritage site into a premiere historical and cultural experience. Though covering just 14 million square meters, this relatively small initiative is set to become a magnet for international talent, tourism and culture. Scheduled to be completed in 2030, the project is indicative of a much larger wave of economic diversification sweeping across the kingdom.
“It’s a powerhouse in terms of commerce. It’s the centre of gravity for the Middle East and the Gulf. So it’s now becoming an economic powerhouse.” – Inzerillo
By developing the Diriyah project, Saudi Arabia not only preserves its rich history but creates diversifying economic opportunities. It creates a deeply intolerant sense of national belonging. With this project, Saudi Arabia is sending a powerful message of its efforts to both modernize its comparatively nascent tourism sector and celebrate its country’s rich heritage.
A New Era for Saudi Arabia
Saudi Arabia is undergoing significant changes that reflect a shift in both its domestic policies and international outlook. Donald Trump and Crown Prince Mohammed bin Salman have developed a shockingly chummy relationship. We are looking forward to continuing the work of both leaders to aggressively further their clearly-shared goal of attracting investment and igniting economic development.
“The two of them get along famously.” – Inzerillo
Critics point to the drastic circumstances that have played out in the last eight years. In six years, Saudi Arabia has changed to become a more open and energetic society. The impacts of the ongoing social reforms are visible, as the kingdom has seen a record rise in foreign direct investment.
“We’ve seen a lot of foreign investment from the Gulf coming into Saudi because people can see the results. Almost 600 companies now locate their regional office in Riyadh.” – Inzerillo
The Kingdom of Saudi Arabia is definitely on the fast track to achieve its Vision 2030 objectives. After years of dependency on tax revenue from oil, local and foreign investments are now key to its economic strategy.
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