Song Ji-hyo, the renowned South Korean actress and long-time cast member of the popular variety show "Running Man," has embarked on a new journey as an entrepreneur with the launch of her lingerie brand, Nina. The brand, which primarily focuses on comfortable bras, panties, and pyjamas, offers items mainly in neutral colors. Despite her dedication and years of preparation, Song Ji-hyo's business is currently experiencing a slow start, with only one or two orders being placed each day.
Recently, Song Ji-hyo released a photo shoot featuring herself wearing pieces from Nina. The collection included a striking image of her in sheer peach pyjamas. The actress shared these photos on Instagram, including a link to the entire photo shoot, hoping to generate interest and visibility for her fledgling brand.
Song Ji-hyo has invested significant time and effort into her business endeavors. She has been actively involved in the development process, as she expressed in her own words:
"I've been going to (fashion district) Dongdaemun, touching and feeling the fabrics and examining them closely." – Ji-hyo
Her commitment to quality and comfort is evident in every piece of Nina's collection. However, despite meticulous planning and hard work over the past eight years, the brand's initial sales have not met expectations.
The actress, who is 43 years old and has been entertaining audiences on "Running Man" since 2010, remains optimistic about her entrepreneurial venture. Her determination to succeed in the fashion industry is unwavering, even amidst the current challenges.
In an attempt to lift her spirits and provide encouragement, fellow "Running Man" cast member Haha commented on Song Ji-hyo's recent promotional efforts:
"That's how it is at first, but you've already gone viral with that stretch (in the photo shoot)." – Haha
Such support is crucial for Song Ji-hyo as she navigates the early stages of her business. Although sales have been slow, her perseverance shines through as she continues to pursue her dream.
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