SoundCloud and Ticketmaster Team Up to Amplify Artists’ Event Listings

In a significant move for the music streaming industry, SoundCloud has announced a strategic partnership with Ticketmaster and Universe, enabling artists to list events directly on their profile pages. This collaboration seeks to enhance promotional opportunities for artists and provide fans with seamless access to live events. SoundCloud will integrate event data from various ticket platforms, including Ticketmaster and Dice, to ensure comprehensive event listings.

Artists who subscribe to SoundCloud's top-tier Pro plan can utilize the self-serve ticketing platform, Universe. This feature allows artists to manage their events efficiently while leveraging Ticketmaster's extensive network for ticket sales. SoundCloud aims to foster deeper connections between artists and fans by offering new ways to promote live performances.

The partnership introduces a concert discovery widget on the SoundCloud home page, powered by Ticketmaster data. This widget, available to all users, not just Pro plan subscribers, will spotlight upcoming events and facilitate ticket purchases. Additionally, SoundCloud is exploring a $6 per month subscription model for super fans, granting them early access to concert tickets, further enhancing user engagement and artist-fan interaction.

SoundCloud's integration with Ticketmaster marks a notable development in the music streaming space, especially as platforms like Spotify have begun testing direct ticket sales from within their apps. The collaboration with Ticketmaster is set to provide artists with a broader reach and more effective promotional tools compared to SoundCloud's previous limited integration with Resident Advisor, which allowed for listing only three events per artist.

Through this partnership, SoundCloud will receive a 1% cut from any affiliate ticket sales made via Ticketmaster links on its platform. This creates a new revenue stream for the company while simultaneously offering artists an additional channel to reach their audience. The initiative underscores SoundCloud's commitment to creating innovative solutions that benefit both artists and music enthusiasts.