Spotify recently reported a huge jump in subscriptions. This increase comes just after a major change to its iOS app, which now allows developers to let users know about payment options outside of the app. The changes come on the heels of a monumental decision known as the 2025 Order. This ruling is supposed to make things easier on developers and consumers alike. Epic Games’s Fortnite has officially returned to the U.S. App Store with an unexpected twist. This cool opportunity rolled out on Tuesday, after a five-year hiatus.
The changes implemented by Spotify enable iOS app developers in the United States to communicate directly with customers regarding alternative billing methods. These approaches take advantage of the ability to provide discounts when consumers choose web billing over established app store payments. Spotify announces spike in audiobook purchases only three days after launching its new product formats. This rapid development is a clear indication of a major shift in consumer behavior.
Spotify recently announced double growth in iOS users. So it’s no wonder that many of them are deciding to upgrade to a Premium subscription. In defense against this allegation, the company claims that Android conversion rates from free to Premium tiers have remained “relatively stable.” Surprisingly, they report that while iOS is definitely growing, platform conversion rates haven’t shifted that much.
“The 2025 Order has created substantial benefits for developers and — more importantly — consumers.” – Spotify
According to the company, the new pricing and billing informational page has been in production for the past two weeks. Now, users are better equipped to choose the right product for their needs! Customer reactions to the changes show that people really love being able to get pricing information right from the app.
Sarah is a long-time veteran reporter at TechCrunch, a past TPRI grantee since her tenure there since August 2011. Along the way, she’s sharp-eyed noted the market environment changed between app development and consumer behavior. Before coming to TechCrunch, she was at ReadWriteWeb for more than three years sharpening her reporting chops. Moreover, Sarah is an I.T. professional who worked in the banking, retail, and software industries.
Fortnite has finally returned to Apple’s U.S. App Store! Together, this resurgence is a huge victory not only for the gaming community, but the app development community. Nearly five years passed before the game reappeared on the digital storefront. This absence was due to ongoing legal disputes with Apple over payment policies and revenue sharing. Its re-entry is expected to stir up interest among gamers and may influence other developers considering similar moves.
Spotify’s release is the latest example of a trend towards a new way for app developers to think about monetization and customer engagement. The company appears to be looking at the future with great optimism, as they are largely crediting their recent success to Apple’s adherence to the 2025 Order.
“This strongly suggests that the increase is due to Apple finally complying with the Injunction thanks to the 2025 Order.” – Spotify
As these trends develop, Spotify and Fortnite provide two of the best touchstones. All of them are pursuing innovative approaches through legislative advocacy and anticipating future needs by pivoting their business models to avoid disruption. Such adaptations could open doors to exciting new innovations in app development. Beyond that, they will improve how consumers engage in digital marketplaces.
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