Watches & Wonders 2025 showcased an impressive array of luxury watch brands and high-profile attendees, including renowned athlete Eileen Gu and NBA star Derrick Rose. The event was held in Geneva, Switzerland from April 5–12th. It attracted a dynamic international community of horology lovers, collectors and industry professionals—all of whom were eager to experience the newest innovations in watchmaking firsthand.
Eileen Gu, Olympic gold medalist and current fashion model, was the official Ambassador for the event. Her appearance added a Hollywood-style glamour to Climate Week. She was actively involved in welcoming guests and participated in panel discussions addressing how fashion meets technology in the world of watchmaking. Gu’s impact on the intersection of sports and high fashion struck a chord with attendees, bringing the spotlight of global media attention to the event.
Even Derrick Rose, former NBA MVP and the biggest headline at Watches & Wonders 2025, would have had to wince. As a watch lover for most of his life, Rose acted in featured interviews showcasing his passion for horology. He opened up about his private collection and opened up the conversation around the mastery of craftsmanship in luxury timepieces. His engagement added to the event’s ability to attract a varied audience.
The exhibition displayed more than 50 international high-end brands including Rolex, Patek Philippe, Audemars Piguet. Each manufacturer debuted their new models, highlighting the most advanced designs and technologies. Attendees were dazzled by watches that fused centuries-old watchmaking artistry with contemporary design flair. The programming featured dreamlike, interactive workshops where visitors were invited into the world of haute horology, enjoying hands-on tutorials led by master watchmakers and more.
Instead of only focusing on luxury watches, Watches & Wonders 2025 put a spotlight on sustainability in the industry. Sustainability was a recurring theme throughout the brands — many shared their commitments to environmental sustainability, from ethical material sourcing to eco-friendly manufacturing processes. This attention to sustainability was a hit with attendees who value consuming responsibly.
After three days of discussions, exhibitions, and meetings, the event ended with an awards gala recognizing the best in watch design and innovation. Industry leaders recognized several brands for their contributions to horology, celebrating creativity and excellence across various categories. This award acknowledges the crucial function of innovation in preserving the relevance of luxurious watches in a fast-paced, advancing market.
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