Tom Holland, renowned for his portrayal of Spider-Man, has embarked on an entrepreneurial venture with the launch of his own non-alcoholic beer brand, Bero. The 28-year-old actor introduced three products—an IPA, a wheat beer, and a pilsner—to the US market. This month, Bero will also make its debut in the UK. Holland's decision to create this brand stems from his personal journey of giving up alcohol in 2022 and his desire to make non-drinkers feel more comfortable in social settings.
Holland, who often felt self-conscious ordering alcohol-free beverages in pubs, sought to address this discomfort through Bero. He noticed that many non-alcoholic beer labels are predominantly blue, which contributed to his unease.
"A lot of the labels of non-alcoholic beers are blue. You've got Becks blue. Heineken is blue. Guinness is blue. Corona is blue." – Tom Holland
The actor has declined numerous brand deals over the years, waiting for a project he felt genuinely passionate about. With Bero, he aims to invest his time and effort into something meaningful.
"I've always wanted to do something like this, I just never came across anything that I felt particularly passionate about." – Tom Holland
Holland's personal life has also been in the spotlight due to his recent engagement to fellow Hollywood star Zendaya. The couple, who went public with their relationship in 2021, continues to draw attention. Zendaya recently expressed her feelings about working alongside Holland.
"It's actually strangely comfortable. It's like second nature, if anything. You feel extra safe with the person you're acting beside. I love working with him." – Zendaya
Holland's journey in the entertainment industry has been marked by dedication and hard work. Known for giving his projects 100% effort, he has gained valuable experience throughout his several years in the industry. This same passion is evident in his latest venture with Bero, where he aims to bring a fresh perspective to the non-alcoholic beverage market.
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