U-Next, Japan's second-largest streaming service, is making significant strides in the competitive streaming market dominated by US giants like Netflix and Disney. Spearheaded by President Tenshin Tsutsumi, the Tokyo-based company aims to carve out a niche by diversifying its offerings and expanding its subscriber base. U-Next has announced plans to introduce specialized tiers for anime, movies, sports, and music as part of its strategy to attract 5 million subscribers.
To strengthen its position, U-Next is collaborating with Japanese entertainment studios and international streamers. These partnerships aim to provide localized content that resonates with specific market segments. The company's strategic focus on non-drama series content gives it a unique edge as it seeks to challenge the dominance of its larger counterparts.
"Our basic strategy is to hold all four corners of the non-drama series arena where Netflix hasn't reached yet," – President Tenshin Tsutsumi of U-Next
In the burgeoning Asian streaming market, U-Next is not a new entrant but an established player striving to enhance its influence. It uses partnerships and localized content to distinguish itself from US-based services. The company is targeting audiences with customized content, setting it apart from its competitors.
U-Next's ambitions reflect a broader movement among Asian streaming services to loosen the grip of American streaming behemoths. By focusing on regional content and strategic partnerships, these services aim to offer tailored viewing experiences that cater to local tastes and preferences.
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