Unicharm, a leading Japanese manufacturer of disposable diapers, is set to enhance its production capabilities in India by launching a new factory in Gujarat state. The factory, which marks Unicharm's third in the country, is slated to commence operations this month. With an investment of 20 billion yen, approximately $131 million, the facility aims to increase production capacity by 30%, positioning the company to better compete with global giants like Procter & Gamble.
The strategic location of the new factory in western India's Gujarat state is pivotal for Unicharm's expansion plans. By boosting its production capacity, Unicharm seeks to tap into the burgeoning demand for disposable diapers in India, a market characterized by a high number of small, privately owned shops where a significant portion of consumers purchase their goods.
Unicharm's investment underscores its commitment to strengthening its presence in the Indian market. As a steppingstone to catching up with global leaders, this initiative reflects the company's strategic vision to capture a larger share of India's diaper market. With its new facility, Unicharm expects to support this vision by meeting the growing demand and gaining a competitive edge.
The decision to open a third factory is part of Unicharm's broader strategy to cement its position in India. The country's vast population and increasing purchasing power make it an attractive market for disposable diapers. By expanding its production capabilities, Unicharm aims to leverage these opportunities and establish itself as a formidable player in the region.
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