The Women’s National Basketball Association (WNBA) recently made a game-changing move in prioritizing player safety. This push comes in recognition of increasing harassment in women’s sports. Similar to last year when I wrote that the league experienced a renaissance led by star player Caitlin Clark and her record-breaking draft class, on Monday, they launched a new initiative to address the rising tide of online hate and real-world vitriol directed at their athletes. This push from the WNBA comes at a time when the league is enjoying a rise in viewership numbers and stadium attendance, making these protective efforts all the more necessary.
Cathy Engelbert, the league’s Commissioner, announced a potentially game-changing plan. The WNBA has announced their creation of an off-season task force to address hate and vitriol at the root. This task force will develop a “multi-dimensional approach” to address these issues in a meaningful way. The league is one of many organizations that actively monitors online threats. It’s helping improve security practices on the field and during games and events.
Rising Concerns Over Player Safety
The need for this program has been highlighted by tragic recent events with athletes. The arrest of a Texas man for stalking earlier this year drew national attention. He tweeted Caitlin Clark threats and sexually violent messages. In even more shocking news, a second guy pled guilty to stalking UConn star Paige Bueckers for years after harassing her with stalking behavior. While these incidents are unfortunate, they do bring much needed attention to the growing wave of racist and sexist attacks players face. In turn, players are pushing for the league to do more.
Engelbert reiterated the WNBA’s intention to ensure a safe workplace for everyone involved in the league. “We want to ensure that the WNBA remains a space where everyone, players, fans, and corporate partners feel safe, valued, and empowered,” she stated. This gives your stakeholders confidence that their safety is a priority.
A Comprehensive Approach to Combat Hate
In several important ways, the plan for the new program will go beyond simply being reactive. Engelbert outlined a strategy that includes “monitoring of social media and other digital platforms using an advanced technology solution to detect and monitor comments and threats.” In addition, the league will powerfully enforce conduct standards on and off social media, including in-person arenas.
Engelbert went on to say that in response, the league and teams will be taking increased security measures. Providing these safety resources further strengthens their commitment to protecting players through events and year-round.
Focus on Mental Health Support
In addition to addressing harassment, the WNBA is establishing a program that will provide dedicated mental health clinicians for its players. This initiative is focused on supporting athletes through the unique pressures they face. It doesn’t shy away from the incredible challenges they face on and off the court. Through this very public mental health prioritization, the league is helping promote a more holistic model of player welfare.
The exciting 2023 WNBA season tips off on May 16. The league is prepared to create an exceptionally thrilling competitive space, but a safe one where players are able to succeed free from the anguish of bullying and intimidation.
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