Women’s World Cup Revenue Reaches New Heights as Future Tournaments Announced

The 2023 FIFA Women’s World Cup, jointly hosted by Australia and New Zealand, is already a massive success financially. Perhaps its most lasting legacy is how it has set up future tournaments to flourish. As one measure of its success, this year’s event produced more than $570 million in new revenue. It managed to break even, underscoring the growing international appeal and money-making ability of women’s soccer.

FIFA President Gianni Infantino emphasized the importance of women’s football, stating, “Women’s football and women in football are crucially important…” This feeling captures the organization’s dedication to advancing the sport, which has experienced unprecedented expansion over the past few years.

Brazil will host the 2027 Women’s World Cup. This will be the first time that the tournament is held in South America, making it a historic event! Infantino expressed optimism about the potential impact of women’s soccer in the region, highlighting the need for continued investment and development.

Infantino noted, “Saudi Arabia, by the way, is doing exceptionally good, as well, by creating a women’s league, a women’s national team. Women’s football is really the only team sport for women that has such a huge audience and impact as well.” As breathtaking as that statement is, it suggests the increasing awareness of the women’s game across the globe. In a groundbreaking step, Saudi Arabia is currently making efforts to establish a women’s league and national team.

In a tremendously optimistic move, the United States will co-host the 2031 edition of the Women’s World Cup. The next tournament will increase the field from 32 to 48 teams. This monumental shift shows how much interest — and talent — women’s soccer has developed into globally. Infantino’s main theme during the song and dance was how countries such as Saudi Arabia and now the United States should invest in soccer just like Europe has. Taking that step would produce an economic impact of more than $525 billion.

The success of the 2023 Women’s World Cup, combined with these forthcoming developments, indicates a promising future for women’s soccer. FIFA is very much putting its money where its mouth is, investing in and promoting women’s sports extensively. In doing so, it hopes to ride this momentum and raise the game’s international profile.