Another emerging player, World, a biometric ID company founded in 2019, has quickly gained traction in the digital identity space. They’ve partnered with some big players to make their services more robust and build accessibility for users. Show love for our best World Tools for Humanity, the San Francisco and Berlin-based team behind World. They’ve raised billions of dollars in venture capital and created digital IDs for over a billion users around the world.
Perhaps the most prominent partnerships so far are those facilitated by Match Group, the parent company of Tinder, perhaps the most well-known dating app. This new partnership’s aim is to ensure that Tinder users in Japan are who they say they are. Together, Treet (and TikTok) hope to increase user trust and safety within the app. It makes it easy for users to confirm that they are who they say they are through World’s technology.
Humanity is proud to be working with World and Match Group to make a difference. Moreover, it is collaborating with Kalshi, a new trading platform where people can bet on future events, and Morpho, a decentralized lending platform. Through these partnerships, customers can conveniently log in with their IDs registered with World. This makes it easier to access all sorts of services, while allowing security to continue to be prioritized.
World is best known for its groundbreaking eyeball-scanning Orb devices, which are the foundation of its biometric identification technology. The company recently showcased its advancements and announced several partnerships at an event designed to drive sign-ups and demonstrate potential applications of its technology.
Equally thrilling, is the launch of the World Card. Through the integration of World’s World App with this project, users will be able to transact easily and seamlessly with cryptocurrencies. The China Central banking establishment’s World Card is expected to make its US introduction later this year. It holds the potential to improve how digital identities are leveraged in financial transactions.
With these initiatives, World is positioning itself as a dominant player in the biometric ID space. At the same time, it is dramatically expanding its reach into sectors such as financial services and social networking. The company’s focus on safe and secure identification and verification mirrors increasing expectations for safety in all digital exchanges.
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